I’ll be in Omaha April 16-20 meeting lots of great entrepreneurs leading up to my Helpful Marketing Workshop on April 19. Here are some of the events – I hope to we get a chance to meet and please help us spread the word! My guest post on Silicon Prairie News I developed Helpful Marketing […]
5 Years ago today I started reading a blog called Startup Lessons Learned from some guy named Eric Ries. I was one of about five subscribers when he started talking about an idea called “The Lean Startup“. I didn’t know it at the time but it was the beginning of a movement that would change […]
Last October I made 2 decisions: I decided to pick the market I want to serve first – entrepreneurs – and start working on new products. I decided to start blogging again, and have done so (almost!) once per week since. After 8 months of regular blogging I’m shocked at how much people appreciate what […]
Summary: Scarcity communicates value and fewer options make it easier for serious people to contact you. Send the message that you’re serious and your time is valuable by limiting your Open Office Hours even if your schedule allows more time.
Summary: If you have a Google Apps Account, Google Calendar Appointments feature is the fastest way to manage your open office hours. In this 2nd issue of Kevin’s Helpful Marketing newsletter I show you the steps to setting it up, explain a few pros and cons, and offer a new alternative for those without Google Apps.
Summary: Inspired by my friend Joel Gascoigne of Buffer, I recently created Open Office hours to give free advice to any entrepreneur in the world. In addition to meeting great people, learning a lot, and building passionate fans, creating Open Office hours was more productive for everyone. If you’re helping people ad hoc through email, phone calls, or coffee meetings I suggest you give it a try. I’m also starting a new email newsletter to share more lessons about this topic, next issue: The 1-Minute Guide to Creating Open Office Hours with Google Calendar.