Most startups fail, and many entrepreneurs only succeed after multiple attempts. Even if failure is inevitable, there are benefits simply from trying to create something new.
Vetting the opportunity – not just the market need – is critical for the lean startup. In ManyWheels we successfully used lean approaches to identify a market need and a solution that solved it. In retrospect we could have saved ourselves months of work by asking our customers for early sales commitments. The sale didn’t matter as much as the customer learning from trying to sell
A lean startup approach is a commitment to entrepreneurial mindset, a recognition that the worst enemy of startups is the illusion of knowledge about what a market wants. In other words, a lean startup entrepreneur needs to accept and try to overcome the limitations of her mind
In my last startup we used Microsoft Visio for Customer Development activities. Some tactics for using it effectively.