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ManyWheels: A Lean Startup Case Study on Vetting Opportunities

Vetting the opportunity – not just the market need – is critical for the lean startup. In ManyWheels we successfully used lean approaches to identify a market need and a solution that solved it. In retrospect we could have saved ourselves months of work by asking our customers for early sales commitments. The sale didn’t matter as much as the customer learning from trying to sell