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Is blogging worth it? Content marketing for startups

“Should I even bother writing blog posts?” is one of the most common questions founders ask me. It’s a good question – some successful founders claim content marketing is essential for initial traction. Others think it’s a big waste of time. In this post I’ll clear up some confusion and give you a practical content strategy for startups. You’re not […]

How to handle unsolicited startup advice

Much of my time is consumed by writing my next book, Get Your First 100 Customers by Being Helpful (Download a free sample). In one chapter I talk about the importance of the first 100 customers – for validation, keeping our momentum and teaching us what we really need to do. I want to talk a […]

Not selling? Check your positioning strategy

Can’t get your first customers? You’re not alone Whether you’re starting a product company, freelancing business, or writing a book the challenge is the same: getting initial customers. It’s easier than ever to start a business but harder than ever to get noticed. So frustrating! Most entrepreneurs try to break through the noise with better […]

I’m a founder. And I’m not depressed

Update: I received a number of appreciative, heartfelt emails from entrepreneurs thanking me for sharing my experiences. And a few friends also sent me messages like, “Hey Kevin, I know you mean well but …” In retrospect, I should have exercised better judgement in how I wrote about depression because this is a complex issue. Sorry. […]

Traction: A book for every founder’s library

tl dr; Traction belongs on every startup founder’s bookshelf. I’m buying copies for the CEOs of my current Angel Investments. Get it here. Traction Summarized Traction is one of those books that makes you wonder, “Why didn’t anyone write this before?” Gabriel and Justin have done a marvelous job outlining a strategy for solving the […]

I just got fired – again

Yep. For the second time this year I just got fired from my job. My job – up until 2 hours ago – was to be the head writer/marketer for SoHelpful, my startup. I got the job 15 months ago when I started working on SoHelpful – Chiara Cokieng joined SoHelpful a few weeks ago […]

NEXT as a startup accelerator alternative

Are you thinking about applying to an accelerator and wondering if it is your best option? I recently had the honor of mentoring at Toronto NEXT organized by Nathan Monk, Chris Eben and Holly Knowlman (check out Holly’s post How to run a startup pre-accelerator). They did an amazing job and gave Toronto’s startups a […]