My book Beginning Customer Development is almost finished. It will be free for the first 48 hours. Reserve your free copy. Recently I’ve been getting startup help calls from people with Bitcoin product ideas, most recently Chris Grant, a recent college grad. Here are a few suggestions I give them. Much of what I’m […]
Startup ideas are easy to find – when you start looking for the right idea for you.
Summary: People have many ways of coming up with startup ideas. The most successful for me has been to (1) pick the market I want to serve – then (2) try to find a problem to solve. Not only has this approach made Customer Development more efficient… but serving the customers I want to help makes startup life more fun.
Before packing you bags for San Francisco or starting Customer Development on the American market you may want to consider whether focusing elsewhere is worth giving up one of the most critical assets your startup has – the relationships and reputation you’ve created at home.
Summary: A startup takes a full-time commitment of 5-10 years – a good chunk of our lives. A great deal of that time will be spent talking to and empathizing with our customers. The most important choice you can make is deciding what customers you want to serve – everything else comes from this decision.