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Archive | Helpful Marketing

How being helpful won Klinify customers & VC funding

Your biggest entrepreneurial challenge will be finding customers and building closer relationships with them. Lean Startup? Doing Customer Development? You first need to FIND customers TO develop – and get them to trust you enough to try your product. I just finished interviewing Krishanthan Surendran, co-founder & CEO of Klinify “Evernote for private doctors in […]

Trust scales

Why new entrepreneurs are afraid to help customers 1-on–1 Want a litmus test for a startup’s potential? Ask the founder what she does to meet customers – the overwhelming majority of entrepreneurs I help don’t work hard enough at it. When asked “why” they usually mention time/resource limitations or bigger priorities such as fundraising, hiring, […]

Helpful beats product

Nathan Barry’s smart move ConvertKit is part of my Helpful Marketing toolbox. I used it write my two email courses Beginning Customer Development and Helpful Marketing 101. This week Nathan Barry, the founder of ConvertKit, decided to re-launch the product with a focus on eduction. Why aren’t customers [of ConvertKit] succeeding? They didn’t know how […]