Your biggest entrepreneurial challenge will be finding customers and building closer relationships with them. Lean Startup? Doing Customer Development? You first need to FIND customers TO develop – and get them to trust you enough to try your product. I just finished interviewing Krishanthan Surendran, co-founder & CEO of Klinify “Evernote for private doctors in […]
Why new entrepreneurs are afraid to help customers 1-on–1 Want a litmus test for a startup’s potential? Ask the founder what she does to meet customers – the overwhelming majority of entrepreneurs I help don’t work hard enough at it. When asked “why” they usually mention time/resource limitations or bigger priorities such as fundraising, hiring, […]
Ever notice that many of my blog posts read like I’m writing to you? Like I understand what you’re trying to accomplish … and give you something to help you do it? Well, this isn’t an accident – it is a simple strategy you can copy. I’m going to show you how to make a […]
Nathan Barry’s smart move ConvertKit is part of my Helpful Marketing toolbox. I used it write my two email courses Beginning Customer Development and Helpful Marketing 101. This week Nathan Barry, the founder of ConvertKit, decided to re-launch the product with a focus on eduction. Why aren’t customers [of ConvertKit] succeeding? They didn’t know how […]
5 1/2 years ago I stumbled across a blog post where some guy named Ries was talking about an idea called “Lean Startup”. I’ve learned a lot watching Eric, particularly the power of talking about an idea and letting even smarter people develop it. So I’m going to start writing about a strategy I call […]
Can I get your advice on how to grow our customers? This is most frequent question entrepreneurs ask me. Whether it is day #1 of your startup or the night before your IPO, the challenge never ends: how can I find more customers? Most of what is written about Customer Development concerns the very beginning […]
Here is an approach I’m using to unlock my old blog posts from the dusty “archive” and organize them in a way to give more value to my readers – and convert them to subscribers in far less time than writing new content. This post answers this week’s Startup Edition question, “Why do you write?” […]
Customer Development on innovative products is hard because customers haven’t made the behavior changes necessary to get value from the solution. This dilemma is actually your opportunity: by teaching customers you can change their behavior and create new customer problems – problems you are uniquely positioned to solve.
Before building that network/platform/marketplace MVP solution, consider starting by building a tool for your customers. Your execution will be easier, chance of failure will be lower, and you can build your $B network later.
The best entrepreneurs I know (1) know their top 2-3 challenges and (2) constantly ask for advice. Want to build your relationships & get instantly credibility? Ask for lots of advice.
The Lean Startup Conference hosted an amazing webinar today called Beyond Silicon Valley: Applying Lean Startup Around the Globe. Justin Wilcox, Takashi Tsutsumi (aka “The Steve Blank of Japan”), and I shared our experiences helping entrepreneurs worldwide apply Lean Startup principles. Video streaming by Ustream I’d like to share with you the key points I took […]
5 Years ago today I started reading a blog called Startup Lessons Learned from some guy named Eric Ries. I was one of about five subscribers when he started talking about an idea called “The Lean Startup“. I didn’t know it at the time but it was the beginning of a movement that would change […]
Setting goals is a distraction based on the illusion that we can achieve quick success by following a predictable plan. Make a long-term commitment to mastering your skills as an entrepreneur instead of setting goals.
Summary: Becoming an entrepreneur takes most people 3 or more startups and about 5 years because entrepreneurship isn’t about any particular idea or product – it is a career change. But unlike most career changes the real lessons are from what we learn about ourselves.
tl;dr – If you live outside of the US I would like to promote to any article you write about writing applying Lean Startup/Customer Development principles in your country or culture. Just fill out the form below and I will link to your post – and possibly mention you in a webinar Eric Ries’s Lean […]