Why new entrepreneurs are afraid to help customers 1-on–1
Want a litmus test for a startup’s potential? Ask the founder what she does to meet customers – the overwhelming majority of entrepreneurs I help don’t work hard enough at it.
When asked “why” they usually mention time/resource limitations or bigger priorities such as fundraising, hiring, or building product.
They perceive meeting and helping a single customer as an unscalable activity. Their mistake? Thinking about scaling time – not scaling impact.
Perceived value of your time increases as your business grows
What they don’t realize is that – given the same amount of effort – the impact of helping a single customer scales as you become successful.
When I first started helping entrepreneurs – like you – 1-on–1 over Skype it took 4 hours/week. 18 months later and it still takes 4 hours/week – and yet I’m hearing more and more stories about what I’m doing in podcasts, blogs, and meetups.
Both my audience and customers for SoHelpful are growing – so the perceived value of my time is greater.
Same person, same amount of time … bigger impact.
Why you hear so many personal stories about Gary Vaynerchuk
Go to any startup event and you’ll hear someone tell a story about Gary.
“I emailed Gary – and he replied in less than a minute” … “Gary did a video interview with a friend who has only 5 subscribers!”
I’m positive there isn’t anyone raving about how fast I respond to email – I’m not Gary Vaynerchuk. Gary is a celebrity, so everyone he helps tells everyone else.
That’s how you scale.
Just build trust – worry about scale later
If Gary Vaynerchuk has time to help his readers and customers the rest of us have no excuses.
If you’re not personally meeting & helping customers my advice is to start. Seek them out, listen to their problems, and try to help them.
Because trust scales.
Photo by Defence Images