A few weeks ago I read a piece startup advice in Jason Calacanis’ email newsletter:
“Plan for a big launch”
It got me thinking…
In the late 90’s everyone talked about creative ways to pull off a big launch. These days nobody talks about “launches” anymore. Sometime between 1998 and today the world stopped caring about launches – there is so much “new”, so people tune it out.
I’m now seeing the opposite trend: people express surprise when an entrepreneur sticks with her startup, when she shows the determination to keep talking to customers, keep building, and keep hustling a year after “launch”. Previously reluctant developers join a startup after seeing the founders stick with it. Users finally invite their friends to an app once they realize it isn’t going to shut down two weeks after they sign up.
Want to turn heads? Get people excited about you? Stand out from every other “new” fighting for attention?
My advice is to skip the big launch and resign yourself to a year of hard work instead. Show the world you’re different, that you’re not shutting down a month after accelerator demo day. Prove that you’re worth their time and their money with your willpower.
Show the world your determination – it’s a lot rarer than “new”.