Not selling? Check your positioning strategy

Can’t get your first customers? You’re not alone Whether you’re starting a product company, freelancing business, or writing a book the challenge is the same: getting initial customers. It’s easier than ever to start a business but harder than ever to get noticed. So frustrating! Most entrepreneurs try to break through the noise with better […]

I’m a founder. And I’m not depressed

Update: I received a number of appreciative, heartfelt emails from entrepreneurs thanking me for sharing my experiences. And a few friends also sent me messages like, “Hey Kevin, I know you mean well but …” In retrospect, I should have exercised better judgement in how I wrote about depression because this is a complex issue. Sorry. […]

Traction: A book for every founder’s library

tl dr; Traction belongs on every startup founder’s bookshelf. I’m buying copies for the CEOs of my current Angel Investments. Get it here. Traction Summarized Traction is one of those books that makes you wonder, “Why didn’t anyone write this before?” Gabriel and Justin have done a marvelous job outlining a strategy for solving the […]

I just got fired – again

Yep. For the second time this year I just got fired from my job. My job – up until 2 hours ago – was to be the head writer/marketer for SoHelpful, my startup. I got the job 15 months ago when I started working on SoHelpful – Chiara Cokieng joined SoHelpful a few weeks ago […]